The Company Behind the Leverage for Growth® Method

Find the #1 Bottleneck keeping you trapped in your agency in 60 minutes. Free live workshop on June 17 at 3pm CT. No replay. >>

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Find the #1 Bottleneck keeping you trapped in your agency in 60 minutes. Free live workshop on June 17 at 3pm CT. No replay. >>

— ABOUT NICHE IN CONTROL

Why We Exist, What We Believe, and How We Help Agency Owners BUILD Founder-Independent Businesses

We Didn't Start This Company to Sell Coaching.

We Started It to Solve a Structural Problem No One Else Was Solving.

Niche in Control exists because the agency growth industry has it backwards. Every program, course, and consultant tells founders to work harder, hire faster, and generate more leads. None of them ask the real question: why does the agency still depend on you for everything? We ask that question. And then we help you redesign the answer.

Since founding in 2019 and beginning work with agencies in 2020, NiC has served over 500 marketing agency owners to build founder-independent businesses using the Leverage for Growth® method. Not by adding more to the founder's plate. By redesigning the plate entirely.

SEE HOW THE METHOD WORKS

— THE ORIGIN STORY

How Niche in Control Was BORN

Jesse P. Gilmore built and dissolved three businesses before Niche in Control. In each one, he was the engine. If he did not work, nothing happened. The more successful they became, the more they consumed him. He shut them down, not because they failed, but because they had taken over his life.

Then he spent five years inside a $4 billion global corporation. His assignment: remove single points of failure across the entire business. He learned how to build systems that made people replaceable without customers being impacted. When that business unit sold for $180 million, Jesse realized the skill set he had built was exactly what agency owners needed.

NiC was founded in 2019, with Jesse's first consulting clients coming shortly after. In September 2020, the same week Oregon wildfires forced his family to evacuate their home and his corporate job ended, Jesse went all in on Niche in Control. Within weeks, he had proven the model worked with agency owners specifically.

Since beginning work with agencies in 2020, NiC has served over 500 agency owners.

READ JESSE'S FULL STORY

— THE ORIGIN STORY

How Niche in Control Was BORN

READ JESSE'S FULL STORY

What We're Building and Why It MATTERS

OUR MISSION

To impact 1 million entrepreneurs by providing agency owners with the systems, clarity, and transformation they need to build scalable businesses that create freedom, not just revenue, so they can be present for what matters most.

OUR VISION

We envision a world where founders do not have to sacrifice their families, health, and well-being to build successful businesses. Where entrepreneurship creates freedom, not burnout. Where agency owners have the systems, structure, and leverage to build businesses that do not depend on them, so they can lead when they choose to, not because they have to. Niche in Control will live beyond Jesse, impacting millions of lives and breaking generational patterns of burnout for founders for good.

What We STAND For

Trust Is Everything

In a market full of oversized claims, inauthentic promises, and transactional relationships, trust is our foundation. Every client result, every method, every piece of content is built on trust earned over time. If we lost trust, we would lose everything. We protect it fiercely.

Transformation Over Transaction

We are not here to make a quick sale and move on. We are here to change lives. To help founders become the version of themselves they imagined but did not know how to reach. The relationship matters. The impact lasts beyond the program.

Inside-Out Growth

Everyone else focuses on external tactics: more leads, more sales, more hustle. We start with the founder. Change the founder's mindset, use of time, habits, and role in the business, and everything else follows. This is the only way to create lasting transformation.

Freedom Through Systems

Freedom is not found in working harder. It is found in building systems that remove you as the single point of failure. Every founder deserves to work in their business when they want to, not because they have to.

— HOW WE WORK

One Method. Three Programs.
Built for Agency Owners at EVERY Stage.

Everything Niche in Control delivers is powered by the Leverage for Growth® method, a proprietary six-step system that redesigns the founder's role, operations, and team structure from the inside out. The method works across three pillars: Consistent Revenue, Scalable Agency, and Empowered Team. Each pillar removes a different layer of founder dependency. Together, they create complete founder independence.

See How the Method Works

ENTRY POINT

Scalable Agency Accelerator

A self-paced, 7-step program that takes you from an unscalable offer to a validated, scalable offer in 14 days. The entry point to the method.

See the Accelerator

Agency Alliance
Mastermind

A 12-month group coaching program with two collaboration calls per week, monthly CFO trainings, and access to all nine Leverage for Growth training modules. Only 5 members accepted per month.

See the Alliance

Leverage for Growth®
Advantage

1-on-1 coaching with Jesse P. Gilmore for agency owners at $500K to $5M+ revenue. Full Alliance access plus private sessions at monthly, bi-weekly, or weekly frequency.

See the Advantage

— FREQUENTLY ASKED

Common Questions About Niche in Control

What is Niche in Control?

Niche in Control is a leverage-first agency redesign system that helps established marketing agency owners build founder-independent businesses. Founded by Jesse P. Gilmore in 2019, NiC uses the proprietary Leverage for Growth® method to redesign the founder's role, systems, and operations from the inside out so the agency can run, grow, and deliver results without depending on the founder.

Is Niche in Control a coaching company?

No, NiC is not business coaching in the traditional sense. It is a structural redesign system built specifically for marketing agencies. Business coaches typically optimize the founder. NiC redesigns the business so it no longer depends on the founder. You can see what makes us different on the Why Niche in Control page.

Who is Niche in Control for?

NiC works best for marketing and advertising agency owners doing $500K to $5M+ in annual revenue with at least two full-time employees and a recurring or retainer-based service model. If your agency has grown but still depends on you for decisions, delivery, and operations, the Leverage for Growth® method was built for your stage. If you are earlier stage and need to fix your offer first, the Scalable Agency Accelerator is designed to help agencies build a validated, scalable foundation before they reach $500K. You can explore the common challenges agency owners bring to us on the solutions page.

Where is Niche in Control based?

Niche in Control is based in the Minneapolis area. We work with agency owners across the United States, Canada, and the United Kingdom. All coaching and collaboration happens virtually. You can reach us through the contact page.

How do I get started?

Book a strategy call. In 15 minutes, we will diagnose your current situation and identify the structural bottlenecks in your agency. If there is a mutual fit and you want a custom-tailored strategy, a second call is scheduled to dive deeper and recommend the right program for your stage. There is no obligation on either call. We only accept clients we can genuinely help. If it’s not the right fit, we’ll tell you.

See All Frequently Asked Questions

— 15 MINUTES. NO OBLIGATION.

Now You Know Who We Are.
Let Us Learn About YOUR Agency.

The strategy call is where we diagnose your specific situation in 15 minutes and recommend the right path forward. There is no obligation. We only accept clients we can genuinely help. If it is not the right fit, we will tell you.

Let Us DIAGNOSE YOUR AGENCY'S BOTTLENECK

Not Ready to Talk Yet? Access The Agency Owner's Guide to Freedom

A leverage-first agency redesign system helping established marketing agency owners build founder-independent businesses. Founded by Jesse P. Gilmore in 2019.