Meet Jesse P. Gilmore:
The FOUNDER Behind Niche in Control and the Leverage for Growth® Method
Helping Agency Owners STOP Being the Bottleneck and START Being the CEO.
He has helped over 500 agency owners go from founder-dependent to founder-independent, from trapped operators to true CEOs, from working 60-hour weeks to choosing when and how they show up. This is his story.
The Path to Niche in Control Was NOT Straight.
That's Why It WORKS.
As those businesses became more successful, he found himself trapped: working 60 and 80-hour weeks, losing the freedom he got into entrepreneurship to create in the first place.
The businesses felt like they were taking more than they gave. So he dissolved them. Not because they failed, but because they had taken over his life.
That five-year journey taught Jesse how to build systems that made people replaceable without customers being impacted. When that business unit sold for $180 million, Jesse realized the skill set he had just built was exactly what agency owners needed.
The business launched a year later, the same week Oregon wildfires forced his family to evacuate and his corporate job ended. He closed his first client anyway. By mid-2021, he closed $35,000 in a single month. Kristina left corporate. They never looked back.
And the pattern he keeps seeing is the same one: the founders aren't lazy. They aren't inexperienced. They're carrying too much. The agency was designed around them, and no amount of effort, tools, or hiring will fix that until the structure changes.
That insight is what powers everything Niche in Control does today.
The Mission Is Bigger Than the Business
In early 2022, Kristina asked Jesse a question he could not dodge: "Why are you so miserable?" His answer was immediate: "I did it again. I created another job for myself."
That conversation changed everything. He hired his brother Jeremy as operations manager, shifted from 1-on-1 coaching to scalable group programs, and applied the Leverage for Growth method to his own business. He was no longer just telling clients what to do. He was doing it himself.
Around the same time, Jesse completed a Soul Purpose Intensive — a 40-hour workshop that produced one clear statement: "I am a divine creator on a lifelong pursuit of growth, expansion, and impact through building businesses and empowering people."
That's what drives NiC today. Not revenue targets. A mission to help agency owners build businesses that create freedom, not just income.
How the Leverage for Growth® Method Was BORN
Through working with over 500 agencies since 2020, Jesse discovered something that confirmed the pattern: agencies got the best results because Niche in Control provides the left brain to their right brain. Agency owners are creatives who understand tactics. What they need is someone who can see the root cause of why they are stuck and build the systems, operations, and structure to fix it.
That's what Jesse does. He sees what agency owners cannot see in their own businesses. And once they see it, the transformation starts. It's irreversible.
Jesse P. Gilmore at a Glance
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Ways to CONNECT With Jesse
280+ episodes across three seasons, including 75+ in-depth interviews with agency owners who have implemented the method. Jesse applies the Leverage for Growth® method in real time, interviews agency owners who have implemented it, and breaks down the structural patterns behind founder dependency.
Common Questions About Jesse P. Gilmore
No, Jesse does not own a marketing agency. His authority comes from pattern recognition across 500+ agency transformations and five years inside a $4 billion corporation learning how to remove single points of failure from complex businesses. He built the Leverage for Growth® method specifically for agency owners based on what he has seen work across hundreds of engagements, not from running an agency himself.
Jesse built and dissolved three businesses before founding Niche in Control. He then spent five years inside a $4 billion global corporation where he was tasked with removing single points of failure across the entire business. That business unit sold for $180 million. He founded Niche in Control in 2019, began working with agencies in 2020, and has since worked with over 500 marketing agencies. You can read his full story on this page or learn more about the company on the About page.
Yes. The Leverage for Growth® Advantage is 1-on-1 coaching with Jesse for agency owners at $500K to $5M+ revenue. Sessions are available at monthly, bi-weekly, or weekly frequency. The Advantage includes full access to the Agency Alliance Mastermind plus private sessions with Jesse. Spots are limited. Once they are filled, they are filled.
Jesse works with agency owners through three programs. The Scalable Agency Accelerator is a self-paced entry point. The Agency Alliance Mastermind is a 12-month group coaching program with two collaboration calls per week. The Leverage for Growth® Advantage is 1-on-1 coaching for agencies at $500K+. If you are not sure which fits, book a strategy call and Jesse will recommend the right program for where you are.
Jesse has recorded 280+ episodes of the Leverage for Growth® podcast across three seasons. He also appears regularly as a guest on other industry podcasts. You can browse his full list of external guest appearances on the Press and Media page. Jesse posts five days a week on LinkedIn. You can also read his book, The Agency Owner's Guide to Freedom.
READY to Talk to Jesse About Your Agency?
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