You're not alone. Susan Fernandez had hired multiple agency consultants and industry gurus before working with NiC. None of them solved the structural problem.

Plan for four to six hours per week. That includes attending one or both of the two weekly collaboration calls (two hours each), plus implementation time between calls. In week two, you'll carve out 8 to 10 hours per week by auditing your time and delegating client fulfillment. Most Alliance members find that the program creates time rather than consuming it because the first thing you build is a system to reclaim your schedule.

You have options. Some Alliance members renew for a second year to go deeper. Others graduate into the Advantage program for 1-on-1 coaching at the next level. Others have built enough structure that they continue on their own using the systems, training library, and frameworks they implemented during the program. The goal isn't to create dependency on coaching. The goal is to build a business that runs without you, including without us.

Three things. First, the Alliance is agency-specific. The Leverage for Growth® method was built for marketing agencies with recurring revenue models. It's not a generic business framework applied to agencies. Second, it's implementation-focused. You don't just learn concepts. You build the systems inside your agency with live support. Jade Scherr came from a coach who was great at motivation but couldn't show her how to execute. The Alliance gave her the systems to take eight weeks off and come back to record-breaking sales. Third, only 5 people are accepted per month to protect the culture of the group. This isn't a mass-market program. It's a curated room of agency owners doing the same work. Laura Williams calls the Alliance the most genuine group she's been part of. The friendships she's formed through collaboration calls and quarterly planning extend well beyond the program.