Carrie Holmes had built Approved by Carrie on deep firsthand experience in the mortgage and real estate industry. She knew the pain points loan officers and real estate agents faced with social media, and she knew she could help far more people than she was currently reaching. She had some systems, but they weren't streamlined enough to scale. She wanted to bring on teammates, take on more clients, and grow — but she didn't have the operational structure to make it happen. She'd been coached before in her previous career and loved the accountability. But finding the right fit this time was different. When she saw how Jesse structured his own business — the calls, the email templates, the systems — she realized he wasn't just teaching; he was living it. That was the moment she knew this was different from anything else she'd seen. It took a couple of calls to fully commit, because she wanted to make sure Jesse would actually be there — not just a salesperson who disappeared after the sale. He was real. He cared. And he proved it by getting started with her the same day she signed up. On day one, Jesse walked her through the platform and then they went straight to work. Carrie expected to start with foundational coursework. Instead, they built a lead generation system. The ideal client targeting was fine-tuned to a level of precision she'd never experienced — so specific they could have filtered for the color of someone's profile picture if they'd wanted to. Within hours, her LinkedIn was filling with qualified connections and conversations from prospects who were already excited to learn more. But what exceeded her expectations most wasn't the leads — it was how Jesse showed up. Not as a coach who checked in once a week, but as someone who sent custom Loom videos with ideas, adapted to whatever challenge she brought to the table, and was genuinely invested in her growth. He wasn't someone she was handed off to. He was the same person from the first call to every call after. Carrie describes the experience as having a seat at the table she'd been missing — both with Jesse and with the collaborative community of agency owners in the Mastermind who support each other, share what's working, and make each other better.