Daisy founded DRPR to help small and medium-sized businesses build credibility and awareness through PR and content marketing. She knew her sweet spot was medium-sized clients, but she didn't have the confidence to pitch at that level, the positioning to stand out, or the systems to support the growth she wanted. She was spending as much time on client work as on growing the business, and her time felt unstructured — available 24/7 with no calendar system to keep her on track.
Through the program, Daisy gained clarity on every front. She refined her ideal target audience, overhauled her brand messaging, and updated her service offerings. She learned to sell value over hours and position proposals in a way that feels personalized to each prospect — not generic decks, but documents crafted to speak directly to each client's business.
The GPT executive assistant changed how she operates daily. Built through the program's onboarding process with personality quizzes and detailed questionnaires about Daisy herself, the GPT understands her business, her voice, and her knowledge. It handles content creation, client materials, and even lecture prep for her teaching work. She uses it every day and credits it with saving hundreds of hours on tasks she used to assume only she could do.
The operational improvements extended to every client touchpoint. Daisy built a smooth sales-to-onboarding process that clients consistently praise — telling her she makes it effortless to get started. She implemented financial tracking tools to measure revenue, expenses, and growth monthly. And she activated a LinkedIn Sales Navigator outreach system through the program's tools, reaching her ideal prospects with personalized, relationship-first messages at scale.
A two-day goal-setting workshop in December was a turning point. Daisy and Jesse reviewed the prior year's metrics — revenue, closed calls, active sales tactics — and built a clear plan for 2025 with specific targets and measurement systems. She started the year knowing exactly what to do, how to track it, and what success looked like month by month. Four months later, her revenue had doubled.
Daisy describes the program as unlike anything else she's joined. Other coaching programs specialize — mindset here, operations there, financials somewhere else. This one has everything in one place: AI tools, sales systems, operational structure, financial tracking, community, and weekly coaching. For Daisy, that all-in-one approach is what made the difference.