"Robert built Korus GTM around growth. Clients signed on for around $5,000 a month on contracts that ran 3 to 4 months, and it worked, but it kept his team in constant client-replacement mode with little room to go deep on any one account. What stood out to him about Niche in Control wasn't a growth tactic. Jesse and the program were built around designing the right type of business for the founder, not scaling the one already in place. The shift showed up fast. Robert repriced his offer to 3 times his previous retainer and moved clients onto 12-month engagements, which gave his team the time and space to build custom, in-depth work instead of running the same playbook for everyone. One early client, caught between the old pricing and the new offer, became the proof point. A single custom workflow delivered that client's entire year of ROI, and Robert knew he needed to bring that same depth to every account. The bigger shift for Robert was in the relationship itself. Working with Jesse stopped feeling like a coaching engagement and started feeling like a real friendship, one where business results and life outside the business get equal attention. His advice for any agency owner on the fence: spend 30 minutes with Jesse. No pitch, just a fresh perspective."