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Scott Shuman, STP Marketing Systems

How Scott Built Systems That Let Him Take a Month Off While His Agency Had Its Best Month Ever

Scott Shuman had spent years and thousands on group coaching programs that all said the same thing: go get more customers. None of them looked at his foundation. He was wearing every hat, working in all the wrong places, and couldn't step back long enough to think like a CEO. When Jesse's approach started with systems instead of sales, Scott knew immediately that nobody else was thinking this way. He built training videos and delegation processes for his team, closed three clients in his best month ever at higher rates, and took a trip to Hawaii while his team ran everything — some people didn't even know he was gone.

 
Interview with:

Scott Shuman
Founder
STP Marketing Systems
Company Size: 2 - 5 Employees
Niche: Paid Advertising

Services:
​​​​​​​
Facebook Ads, Google Ads, LinkedIn Ads, Lead Generation, Sales Consulting

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Clients closed in his best month ever — all at higher rates

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Month in Hawaii while his team ran the agency — some people didn't even know he was gone

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Coaches before Jesse who talked about systems or foundations first
When you and I had this conversation about systems, it just blew me away. Nobody else was doing this. Nobody else was thinking this way. It was more go get customers, go get customers. But Jesse said wait — let's look at your foundation first.

BEFORE using the Leverage for Growth Method:

Scott was pulled so deeply into the day-to-day of his business that he couldn't step back to think like a CEO or plan for the future.
He'd spent years and significant money on group coaching programs — and while he credits them as part of the journey, none of them solved the actual operational problems holding him back.
He was working in the wrong places — constantly firefighting and problem-solving instead of spending time on the work that actually generates revenue.
He knew he needed to delegate but didn't have a system for how — he'd thought about training his team but might have been doing it the wrong way.
He couldn't take time away without everything falling apart — the business needed him in every seat, every day.

AFTER using the Leverage for Growth Method:

Scott built training videos and documented systems for his team — more work upfront, but the payoff came fast as his team took over fulfillment.
He closed three clients in his best month ever — all at higher rates that improved profit margins and attracted more serious prospects.
He started consulting at a much higher rate, adding a premium revenue stream that went straight to the bottom line.
He took a trip to Hawaii for his birthday month — checked in for about an hour each morning, then spent the rest of the day with his wife. Some clients didn't even realize he was gone.
When his brother needed last-minute surgery, Scott dropped everything to be at the hospital — without the business skipping a beat.

Scott on Why No Other Coach Talked About Systems — and What Happened When One Finally Did

Scott describes his journey from wearing every hat and working in all the wrong places to building a systemized agency that runs without him. He talks about years of group coaching that all focused on getting more customers while ignoring the foundation, how Jesse's systems-first approach was unlike anything he'd ever seen, and the tangible results: his best revenue month, higher-rate clients, a trip to Hawaii where some people didn't know he was gone, and the ability to be at his brother's side for emergency surgery without the business breaking.

Results

Scott had been investing in coaches for years. Most were group programs focused on one thing: get more customers. While he credits them as part of his journey, none of them looked at the foundation of his business. Nobody asked where he was spending his time, what could be delegated, or whether his agency could function without him in every seat. They just kept telling him to sell more. When he connected with Jesse, the conversation went somewhere it had never gone before — systems. Scott's immediate reaction: "nobody else was doing this. Nobody else was thinking this way." Instead of jumping straight to client acquisition, they looked at the foundation first. Where was Scott spending his time? What could be trained? What did he need to document so his team could take over? Scott spent time building training videos and processes for his team. It was more work upfront — he had to create what had never existed. But the payoff came fast. Once the systems were in place, his team handled fulfillment and he redirected his time toward revenue-generating work. He closed three new clients in his best month ever, all at higher rates. He added consulting services at a premium price point. His profit margins improved. And the prospects coming to him started treating him like the authority — they were serious about doing business. The real proof came in two unplanned moments. First, Scott took a trip to Hawaii for his birthday month. He checked in for about an hour each morning, then spent the rest of the day with his wife. Some clients didn't even realize he was gone — the work kept getting done. Then, shortly after, his brother needed last-minute surgery. Scott was able to drop everything and be at the hospital without the business skipping a beat. As he puts it: it's not 100% hands-off, but the systems gave him something he never had — the ability to step away and trust that things keep moving. Scott's advice is simple: be patient with the system, be patient with yourself. He's spent years and significant money on coaches. No regrets about any of it. But finding Jesse — and the systems-first approach that nobody else was talking about — is where the real change happened. As he told Jesse directly: "I don't want to work with anybody else. I just want to keep growing with you."
My revenue has increased. I just had my best month last month. I closed three clients at a rate that's better for the business, all three of them. I even started doing consulting at a much higher rate. But honestly — it's the systems. The flow is better, the profit margins are better, everything is just going up.
Be patient with the system, be patient with yourself. Jesse genuinely wants to help people get to the next level. I've spent a lot of money on coaches over the years. No regrets — but finding him and just being patient with it, that's what I'd tell anyone.
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