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Shari Gannon, Krave Branding

How Shari Went From Employee in Her Own Company to CEO — in 3 Months

After 14 years running her agency, Shari Gannon had come close to throwing in the towel. She was just an employee in her own company — wearing every hat, working nights and weekends, and letting everyone else control her time. Her company's critical knowledge lived in the heads of individual team members, including one key employee who was approaching retirement and had run half the company since the very beginning. Within three months of joining The Alliance Mastermind, Shari documented SOPs for nearly all of her processes, named team leads, made key hires to replace tasks only she could do, and started telling her team: make the decision, own it, run with it — because that's the only way this company stops depending on me.

 
Interview with:

Shari Gannon
Owner
Krave Branding
Company Size: 
Niche: Marketing Agency

Services:
​​​​​​​
Marketing, Creative Services

14

Years running the agency before finally stepping into a CEO role

3

Months from employee to CEO — with SOPs, team leads, and key hires in place

1

Retiring key employee's decades of knowledge documented before it walked out the door
I was really just an employee in my own company. I was so busy worrying about getting all the work done that I wasn't worrying about the numbers and business growth and goals.

BEFORE using the Leverage for Growth Method:

After 14 years, Shari was just an employee in her own company — doing the work instead of running the business, so busy with delivery that she'd never focused on the numbers, the growth, or the goals.
Her time was controlled by everyone but her — 20 things open at once, team members swinging by with questions, clients stopping in, no boundaries, and no plan for how to spend her day.
She was working late nights and weekends just to keep up — worrying about payroll, client satisfaction, and finishing projects, and still feeling like she wasn't getting anything accomplished.
Critical company knowledge lived only in the heads of individual team members — including one key employee who'd been there since the beginning, had run half the company, and was approaching retirement.
She'd come close to throwing in the towel over the past couple of years — not knowing what she was doing right, what she was doing wrong, or what to change.

AFTER using the Leverage for Growth Method:

Shari started stepping into a CEO role — shifting from working every project to focusing on selling, building relationships, and growing the company from a high level.
She empowered her team to make decisions and own their work — telling them directly: make the decision, even if it's not the one I would make, own it, run with it.
She documented SOPs for nearly all of her processes, projects, and systems — and captured the decades of tribal knowledge from her retiring key employee before it walked out the door.
She gained control of her time through time blocking and boundaries — and for the first time in years, she could breathe at the end of the day.
The floodgates opened — by changing her role to focus on business development instead of delivery, new opportunities started flowing in because she was finally visible and available.

Shari on Going From Employee to CEO After 14 Years — in 3 Months

Shari shares how she went from being an employee in her own company after 14 years — working every project, letting everyone control her time, and coming close to quitting — to stepping into a CEO role within three months. She describes her specific approach to delegation: telling her team to make decisions, own them, and run with them, even if they'd decide differently than she would. She details documenting SOPs, naming team leads, making key hires, and capturing the tribal knowledge of a retiring employee who'd run half the company since the beginning. She credits the Mastermind community for giving her the mentorship and peer support she'd been missing as a solo leader.

Results

After 14 years running her marketing agency, Shari was burning out. She was wearing every hat, managing 20 things at once, and letting her team and clients control her time. She worried about payroll, about client satisfaction, about finishing projects — and dealt with it by working late nights and weekends. She was so busy doing the work that she'd never focused on the numbers, the growth, or the goals. In her own words, she was just an employee in her own company. She'd come close to throwing in the towel. But when a new division of the company started gaining traction, she saw the potential and knew she couldn't get there alone. She wanted to surround herself with people who were in the same boat — or had been — and figure out what needed to change. Through The Alliance Mastermind, Shari's transformation came fast. Within three months, she documented SOPs for nearly all of her processes, projects, and systems. She named team leads and put them in charge of specific project types. She made key hires to take on work that only she had been doing. And she tackled the most urgent structural risk in the company: capturing the tribal knowledge of a retiring employee who had been there since the beginning — when Shari was the only other person — and had run half the business ever since. The biggest shift was in how Shari leads her team. She started telling them directly: make the decision. Even if it's not the one I would make, I'll share how I'd do it differently, but I want you to own it and run with it. As she puts it, that's the only way this company stops depending on her 100% of the time. It was a shock to some team members who'd never been told "I don't need to make this decision." But slowly, people started stepping up — and she watched them prove they knew what they were doing all along. The company noticed the change. Her team started seeing things shift. The whole business felt different. And because Shari was finally spending time on business development instead of buried in delivery, the floodgates opened — new opportunities started flowing in at a rate she hadn't experienced before. Shari credits the Mastermind community as a key part of the experience. After 14 years of feeling like she was doing it alone at the top, she finally had a group of agency owners she could lean on, bounce ideas off, and who understood her challenges. As she describes it: she doesn't have one mentor — she has a whole group, and sometimes she mentors them and sometimes they mentor her.
I'm learning to become a CEO — someone who runs the business from a high level rather than focusing on working all of the projects. That's been a big game changer for me.
I feel like I have a whole lot of mentors, and sometimes I mentor them and sometimes they mentor me. It works really, really well.
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