When Warren and his co-founder Charles started Ollo Metrics, they had deep marketing expertise but no experience building a business. Everything — processes, client knowledge, training — lived in their heads. Their goal was clear: build an agency they could eventually remove themselves from, where they could train, coach, and grow people instead of doing all the work themselves. But with just one employee and a second hire on the way, they were nowhere close. New hires shadowed someone for three weeks and hoped it worked out. Proposals went unanswered. One client was consuming disproportionate hours compared to every other account. And the demand was growing faster than their ability to serve it. Warren had tried other routes first. A local networking group that wasn't agency-specific. A business coach hosting groups with problems that didn't match his. When he found Jesse online, the difference was immediate — agency-focused, systems-oriented, and thinking about everything through the lens of "how do we build this so someone else can do it?" Jesse's approach started with pulling knowledge out of Warren and Charles's heads and making it consistent and repeatable. They built SOPs, created a modular onboarding course, and developed career development maps for every employee — going from no training program at all to a system where new hires reach independence in roughly three months instead of six to nine. The employees were thankful for it, and they started helping build the systems alongside Warren — contributing to the infrastructure rather than just following it. The service repackaging was a turning point. Warren ditched the traditional proposal-and-wait approach — which looked like every other agency's SEO audit — and replaced it with a one-week digital opportunities analysis followed by a 90-day accelerator. It was something clients had never seen before, and the feedback confirmed it. Prospects who used to go silent after receiving a proposal were now saying yes easily and converting to long-term relationships. The growth that followed was dramatic but messy — and Warren doesn't sugarcoat it. He hired the wrong person and had to fire them. He lost a key contractor. He hired four more people. Through it all, revenue went from $15k/month to over $100k/month. The team scaled from 3 to approximately 14. And profitability held steady throughout. Warren credits Jesse's willingness to go off-script as the reason it worked. Every other agency program he evaluated delivered a templated framework — and when enough people copy the same framework, everyone starts looking the same. Jesse's approach was different: solve the specific problem in front of you, preserve what makes your agency meaningfully different, and build systems around your vision rather than someone else's template.