Before working with Jesse, Melanie's agency felt chaotic. She couldn't say what she did. Her business was dictated by whatever clients needed. Every proposal was built from scratch. She was being recruited for CMO roles and seriously considered walking away from her agency altogether — keeping one foot out the door on LinkedIn because she thought that was how she'd meet prospects. It was the wrong kind of prospects. She wasn't even looking for help. She didn't know agency-specific coaching existed until Jesse appeared on her LinkedIn feed. Something about the approach — structured, systematic, agency-focused — spoke to exactly what she needed. She describes it as project management on steroids for an agency. Jesse helped her get to the root of the problem. Together they mapped out what she actually wanted to do, identified what she was best at, and built a process around it so she could deliver at scale. She went from "I don't know, what do you want to do?" to "this is what I do, this is how it works, this is how much it costs — let's do it." He helped her price based on value instead of guesswork. And he held her accountable to going all in — including the moment he asked her directly: are you going to turn off your LinkedIn job search? She did. The results came fast. Melanie's annual revenue doubled. In a comparable end-of-year period, revenue was 3.5 times higher. She became more productive, more focused when working, and gained back time in her day. She got clarity not just on what she wanted to do, but on what she didn't want to be doing anymore — and the confidence to say no to both. The turning point was when she sent three proposals for the exact type of work she and Jesse had identified as her sweet spot — and all three were accepted. The chaotic, disconnected feeling was gone. In its place: a clear vision and genuine excitement for what's ahead.